China Market Intelligence

June 22nd, 2016
By Anna Ashton

Online game publishers now must submit new mobile games for approval at least 20 business days before launch, according to a Notice of Administration on Mobile Game Publishing issued June 2 by the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT). Games available for download before July 1 must receive SAPPRFT approval by October 1 to remain in compliance with the new rules. In...

March 16th, 2016
Yan Yu and Nick Marro

The recently released, and newly effective Administrative Regulations for Online Publishing Service explicitly restricts foreign investors from providing online publishing services, sets licensing and approval requirements for the types of cooperative projects in which domestic and foreign entities can engage, and outlines strict rules on technical equipment and data localization.

These rules, however, have raised questions regarding what type of content is...