Two major developments have emerged in ecommerce in China over the past year: the Ecommerce Law, which took effect January 1 of this year, and the concerted effort directed by the State Council to improve the environment for cross-border goods sales to the benefit of both consumers and retailers.
China Market Intelligence
At last year’s National People’s Congress (NPC), China launched a massive government restructuring to streamline policymaking and enforcement. Throughout the months-long reorganization process, the government continued to move ahead with policy reforms in some areas, while other regulations on the NPC 2018 work plan were not addressed.
This year’s National People’s Congress (NPC) which took place March 5-15 included a few key announcements that may provide a window into the business environment in the coming year.
Trade talks to date have touched on a wide range of issues, but have not narrowed differences on structural issues like IP protection, forced tech transfers, and subsidies to China’s state-owned enterprises.
Further information on the Ministry of Public Security’s 2018 Personal Information Standard may provide clarity for companies on data management measures.
Draft amendments make some progress in strengthening China’s intellectual property rights (IPR) system, including by increasing penalties, extending patent term for designs, and adding patent term restoration for innovative pharmaceuticals.
Early enforcement is focused on business license verification, illegal reselling of cross-border goods, and tax evasion.
China’s new Intellectual Property (IP) Court will bring much needed subject matter expertise to adjudicate technical IP cases between foreign and domestic companies when it begins operations January 1.