China Market Intelligence

September 5th, 2018
By Ricky Altieri

Given the size and complexity of the Chinese ecommerce market, foreign companies often struggle to root out operations selling unlicensed or counterfeit versions of their products. The US-China Business Council (USCBC) consulted member companies to identify and create recommendations for the spate of new challenges to intellectual property (IP) protection in the ecommerce space, including:

Seek out memorandums of understanding (MOUs) with ecommerce platforms. Some...

May 3rd, 2017
By Patrick Lozada

Providing a small amount of stability in a year of significant changes for cross-border ecommerce, the Chinese government recently halted a move to increase regulation — and costs — of foreign goods purchased online by consumers in China. Observers believe the measure is a temporary stopgap as officials work to establish additional procedures for scrutinizing yet unspecified types of imports.

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March 8th, 2017
By Patrick Lozada

China Central Television (CCTV) is preparing to host its annual 315 Evening Gala in recognition of World Consumer Rights Day. The popular TV broadcast, so named because of the holiday’s date—March 15—promotes consumer rights and names companies the network says violate those rights. Targeted companies in the past have included multinational firms accused of issues ranging from counterfeiting and negligence to...

February 22nd, 2017
By Patrick Lozada

China’s new draft ecommerce law, the first comprehensive policy governing the $630 billion online retail market, presents companies with new regulatory requirements related to consumer data, intellectual property, and licensure.

 

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February 17th, 2016
Stephanie Henry

By all accounts, China’s ecommerce market is booming. Chinese customers spent more than $670 billion online in 2015, a more than 40 percent increase from 2014. That trajectory is expected to continue as online consumption grows by 20 percent annually through 2020, thanks to an expanding base of 410 million online shoppers. That strong growth rate is expected to propel ecommerce sales well beyond the $1.5 trillion mark by 2020.

In China, mobile buyers already...

September 2nd, 2015
Owen Haacke

China’s e-commerce market is expected to be larger than the combined e-commerce markets of the United States, Britain, Japan, Germany, and France by the year 2020. As consumers embrace online shopping as the primary way to purchase everything from luxury cosmetics to groceries and children’s toys, Chinese companies are rushing to sell through their own websites, T-Mall, and assorted e-commerce channels. For US companies, the online sales market in China presents a number of...

March 18th, 2015
Nick Marro

There are new signs that China’s push for a consumption-based economy may be paying off. In 2014, the national retail market stood at 26.2 trillion RMB ($4.18 trillion), representing an increase of 12 percent year-on-year. Online transactions accounted for almost half of this boom, with reports from the Ministry of Commerce (MOFCOM) indicating that e-commerce grew by 21.3 percent to 13 trillion RMB ($2.09 trillion) over the last year, buoyed by the expansion of internet access,...

January 20th, 2015
Matthew Margulies

On January 13, China’s Ministry of Industry and Information Technology (MIIT) released a circular notice completely removing the foreign equity cap for investment in e-commerce companies in the Shanghai Free Trade Zone (Shanghai FTZ). The notice allows foreign-invested enterprises to control 100 percent stakes in such companies.

Since early 2014, Chinese authorities have consistently taken steps to loosen foreign investment restrictions in e-commerce, which is classified as a value-...