Given the size and complexity of the Chinese ecommerce market, foreign companies often struggle to root out operations selling unlicensed or counterfeit versions of their products. The US-China Business Council (USCBC) consulted member companies to identify and create recommendations for the spate of new challenges to intellectual property (IP) protection in the ecommerce space, including:
Seek out memorandums of understanding (MOUs) with ecommerce platforms. Some...