China Market Intelligence

March 8th, 2017
By Patrick Lozada

China Central Television (CCTV) is preparing to host its annual 315 Evening Gala in recognition of World Consumer Rights Day. The popular TV broadcast, so named because of the holiday’s date—March 15—promotes consumer rights and names companies the network says violate those rights. Targeted companies in the past have included multinational firms accused of issues ranging from counterfeiting and negligence to...