China Market Intelligence

February 17th, 2016
Stephanie Henry

By all accounts, China’s ecommerce market is booming. Chinese customers spent more than $670 billion online in 2015, a more than 40 percent increase from 2014. That trajectory is expected to continue as online consumption grows by 20 percent annually through 2020, thanks to an expanding base of 410 million online shoppers. That strong growth rate is expected to propel ecommerce sales well beyond the $1.5 trillion mark by 2020.

In China, mobile buyers already...

January 20th, 2015
Matthew Margulies

On January 13, China’s Ministry of Industry and Information Technology (MIIT) released a circular notice completely removing the foreign equity cap for investment in e-commerce companies in the Shanghai Free Trade Zone (Shanghai FTZ). The notice allows foreign-invested enterprises to control 100 percent stakes in such companies.

Since early 2014, Chinese authorities have consistently taken steps to loosen foreign investment restrictions in e-commerce, which is classified as a value-...