Crisis Management in a Time of Tweets
Please join USCBC and Control Risks for our conference call on Tuesday, January 7 (US) / Wednesday, January 8 (China)!
During this call we discuss how to plan for reputational threats during a time of heightened trade conflict between the US and China. Recent high-profile cases involving free speech and human rights have placed renewed attention on how companies with China operations communicate with stakeholders, answer questions that go beyond narrow business matters, and respond to pressure to take uncomfortable positions.
Our guest presenter will be Kent Kedl, Senior Partner, Greater China and North Asia, for Control Risks, a USCBC member company. Kent has worked for many years in Asia, is based in Shanghai, and will address the following questions:
- Why is this such an important issue now for MNCs operating in or with exposure China? How has the risk landscape around this issue changed?
- What is at stake for companies who fail to navigate this risk effectively?
- What are the typical triggers that lead companies to fall foul of Chinese officials? What are the preventative measures companies should consider to mitigate the threat of a reputational crisis? What steps should companies take if they find themselves in a crisis?
The call will be hosted by USCBC’s Doug Barry, Senior Director of Communications. He has been thinking a lot about this issue and will lead a discussion about tactics that member companies can consider. In addition to government affairs professionals, this call is recommended for corporate communications colleagues. We ask our government affairs friends to extend an invitation to them.
This event is for USCBC member companies and invited guests only. Registration is required. Dial-in information will be provided upon registration approval on Tuesday, January 7 at 3:00pm EST.