Kendra Schaefer

Kendra Schaefer
Partner, Trivium China

Biography

Kendra is a partner at Beijing-based strategic advisory consultancy Trivium China. She leads two of Trivium's initiatives: Trivium User Behavior, which explores user experience trends in China's emerging markets, and Social Credit Watch project, which is tracking the development of China's social credit system.

Kendra has been in China since 2002. She began her career as a pixel-pusher, building cross-cultural interfaces for foreign firms entering the China market, and moved into consulting on Chinese interface usability and user behavior. She has consulted on over 150 digital projects for both SMEs and multinationals.