Gala 2024
New look, same mission.
A modern evolution
Since 1973, we have been working — hand-in-hand with our members — to convene decision makers and expand opportunities for American companies in the China market. Much has changed since our founding, but our mission remains the same.
Now more than 50 years later, America’s most successful and iconic companies rely on us to succeed in China. To achieve this, we are rolling out a modern evolution of our digital presence, which includes a new website that is focused on the member experience.
Can’t wait to see the rest of the website? Sign-in to start exploring all of the new features.
Website highlights
Here are a few highlights of what is in store for you:
- A simplified sign-in experience: All you need to do to access exclusive member content, events, and other benefits is enter your work email address. We’ll send a code to verify it’s you and that’s it — enhanced security, no password needed. Give it a try yourself and sign-in now.
- A robust Research & Analysis section: We’ve brought all of our analysis, reports, and trackers under one roof, Research & Analysis. This also includes every article ever published by the China Business Review magazine, which used to live on a separate site. Our improved search function and updated taxonomy system is there to help you find what you’re looking for.
- An easy-to-use Events section: We’ve streamlined the user experience for Events so it is easy to find upcoming and past events. Events are clearly labeled with dates and time zones so there is no confusion on when the event is taking place. You can also easily spot which events are open to members only. Additionally, we changed the Events interface from a calendar to a listing, so it is much more mobile and thumb-friendly.
You might also notice…
While you are exploring the new website, you’ll probably notice that USCBC also has a refreshed look-and-feel.
Our new logo pays homage to the organization’s original coin logo, a symbol of prosperity that transcends languages and borders. The bolder and reinforced lines represent our steadfast commitment to the mission. The arrows have been made more prominent, signifying the expanded bounds and opportunities that are possible through trade.
Put simply, we’re proud of our history and wholly dedicated to helping our members navigate US-China business in the 21st century.
Make the most of your membership
A new look and website is a great time for us to remind you that employees of our member companies and their subsidiaries have full access to our member-exclusive benefits. Your account now features a full guide to your benefits, including:
- An overview of our multiple issue- and sector-specific working groups
- Easy registration for member-exclusive events
- An improved newsletter preference center
- Points of contact for our teams in Washington, Beijing, and Shanghai
The benefits you take advantage of are customizable to your unique business needs.
As always, please continue to share your feedback and ideas with us. As a member-driven organization, your ongoing feedback is critical to everything we do. Thank you for being a part of our community.
