Powering the Digital Revolution in China

E-commerce is exploding in Asia and dwarfs the North American market. China alone accounts for over 40 percent of global e-commerce transactions. On Singles Day in 2016, Alibaba transacted US$17.5 billion in sales compared to about US$6.9 billion for Black Friday and Cyber Monday combined. The Singles Day sales total grew to $25 billion a year later.

by Wan Yao, Kirsten Olson & Dennis J. Meseroll