Peter Zysk

Peter Zysk 
Director, Brunswick Group


Peter is a data-driven strategist who co-leads Brunswick Insight’s Asia practice, which provides opinion research and analytics for business-critical decisions. He helps clients build better engagement programs that are grounded in data and insight, advises leading Chinese companies on their international expansion strategies and works with multinational companies to strengthen their positioning in Asia.

Peter is an expert on international public opinion of Chinese companies. He is the author of Brunswick’s China Going Global research series and is frequently quoted in Chinese and international media about trends impacting Chinese companies operating overseas. Before joining Brunswick’s Beijing team,

Peter spent four years in the firm’s Washington, D.C. office where he helped to build the opinion research practice in the U.S.
Peter joined Brunswick from APCO Worldwide’s opinion research practice where he focused on global reputation assessment for large multinational corporations and trade associations. Earlier in his career, Peter was a researcher at the Woodrow Wilson International Center for Scholars.