Given the size and complexity of the Chinese ecommerce market, foreign companies often struggle to root out operations selling unlicensed or counterfeit versions of their products. The US-China Business Council (USCBC) consulted member companies to identify and create recommendations for the spate of new challenges to intellectual property (IP) protection in the ecommerce space, including:

Modern tools like WeChat, the world’s largest instant messaging service, allow companies in China to communicate more efficiently, make quick internal decisions, and close sales on the go. However, embracing new communication technologies in China also presents new challenges for companies in maintaining compliance with US and Chinese anti-corruption legislation. As social media platforms like WeChat become the new standard for communication, it is becoming more difficult for managers to monitor conversations to spot possible violations of company policy.