Roughly 50 percent of respondents’ CEOs plan to visit China in the first half of 2023, and nearly 75 percent of respondents are planning for non-CEO senior executives to return to China during that period for the first time since the start of the pandemic.
Meetings with employees, customers, and suppliers are the most important factor in company decisions around travel.
Meetings with the Chinese government are more of a moderate priority for travel, and attending conferences ranked lowest.