China’s Updated Trademark Law Reforms Brand Protection Regime
The National People’s Congress Standing Committee has approved revisions to the Trademark Law, effective January 1, 2027. Compared to previous amendments, which adjusted the law at the margins, this revision is a more heavy-handed overhaul of measures handling bad faith trademark filings and regulating branding activities. The new version builds on the draft released for public comments in February and includes several positive changes recommended by USCBC.